“三个代表”重要思想的核心,是代表全国各族人民的根本利益,是全心全意为人民服务。具体到电视媒介领域,就是要确立受众在电视媒介中的核心地位,树立受众意识。就是说,电视媒介要以满足受众需要为出发点,要以能否满足受众需要为检验和评判标准。联系目前的电视媒介实际,树立受众意识要正确认识和处理好以下问题。 The core of the important thinking of the ’Three Represents’ is to represent the fundamental interests of the people of all ethnic groups across the country and serve the people wholeheartedly. Specific to the field of television media, it is to establish the audience’s core position in the television media, establish awareness of the audience. In other words, television media should meet the needs of the audience as a starting point, to meet the needs of the audience to test and judge the criteria. Contact with the reality of the current television media, establish a sense of public opinion to correctly understand and handle the following issues.