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2011年被称为“中国政务微博元年”。据新华社消息,2012年1月18日,国家互联网信息办公室主任王晨表示,我国各级党政机关及公职人员开设的微博账户已有5万多个,成为党和政府联系人民群众的新渠道。仍据新华社消息,全国已没有政务微博为零的省份,并正向基层各级政府和部门铺开。如此庞大的基数,还在迅猛发展,随之就凸现一个紧迫问题:在微博平台上,政府如何管理自身形象?
2011 is known as “China’s government microblogging first year ”. According to Xinhua News Agency, January 18, 2012, Wang Chen, director of the State Internet Information Office, said that more than 50,000 microblogging accounts have been set up by party and government organs and public officials at all levels in China and have become the people and the people New channel According to Xinhua News Agency, there are no provinces in the Mainland where the government microblogging is zero, and the government and departments at all levels in the grassroots are now being rolled out. Such a huge base, is still rapid development, followed by the emergence of a pressing issue: the microblogging platform, the government how to manage its own image?