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在跨文化交际中,来自不同文化背景的交际方对同一交际场景会有不同的甚至完全相反的文化心理图式。交际能否成功很大程度上依赖于是否激活了恰当的文化图式。为讨论文化图式理论及其在跨文化交际的运用,首先综述文化图式理论的发展过程,其次探讨社会交际中文化图式的不同类型及功能,最后论述在跨文化交际中如何有效地进行文化图式调整与构建。
In intercultural communication, communicators from different cultural backgrounds may have different or even opposite cultural psychic schemas to the same communicative scene. The success of communication depends very much on whether the appropriate cultural schema is activated. In order to discuss the cultural schema theory and its application in intercultural communication, firstly, the development process of cultural schema theory is reviewed. Secondly, the different types and functions of cultural schema in social communication are discussed. Finally, how to effectively carry out cross-cultural communication Cultural schema adjustment and construction.