论文部分内容阅读
10月2日,美国白电巨头惠而浦发布了旗下冰箱、洗衣机、厨电等全线新品,并且宣布了全新的中国品牌战略——“创-易生活”。这是在8月份刚刚斥资34亿元收购了合肥三洋51%的股权后又一加速在中国市场的本土化布局的举措。惠而浦全球副总裁兼北亚区总裁李彦表示,中国市场至关重要,惠而浦过去几年在中国做了很多战略布局,包括研发、产品、渠道等。在收购合肥三洋完成之后,惠而浦
October 2, the US white giant Whirlpool released its full range of refrigerators, washing machines, kitchen appliances and other new products, and announced a new brand strategy in China - “Create - easy life ”. This is an initiative to accelerate the localization of the Chinese market in August, after it just acquired a 51% stake in Hefei Sanyo for 3.4 billion yuan. Whirlpool vice president and president of North Asia Li Yan said that the Chinese market is crucial, Whirlpool in the past few years in China have done a lot of strategic layout, including research and development, products, channels and so on. After the acquisition of Hefei Sanyo completed, Whirlpool