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2007年2月,新生代市场监测机构和艾瑞咨询机构联合进行了互联网生活形态和媒体影响力研究项目,并发布《互联网生活形态和媒体影响力研究报告》。报告显示,在互联网市场从分化到整合重构的今天,内容+多元化产品综合平台已经是行业发展的大势所趋,而以腾讯网为代表的新网络营销模式更加受到网民的欢迎,呈现出互联网作为营销传播平台的巨大潜力和活力。
In February 2007, the New Generation Market Monitoring Agency and iResearch Consulting jointly conducted a research project on Internet lifestyle and media influence and released the “Research Report on Internet Lifestyles and Media Influence.” The report shows that in the Internet market from differentiation to integration and reconstruction today, the content + diversified product platform has become the trend of the development of the industry, while the new network marketing model represented by Tencent more popular with Internet users, showing the Internet as a Marketing communications platform has great potential and vitality.