随着国民经济的发展和人们生活水平的不断提高,主题咖啡馆出现在各大城市之中,发展和扩张速度猛烈。主题咖啡馆作为一种外来文化,如何吸引更多的消费者,使咖啡文化在中国得到理解与接受是当代主题咖啡馆面临的现实问题。本文通过对主题咖啡馆的视觉语言元素的研究,探索主题咖啡馆设计新的表达方式和手段。 With the development of the national economy and the continuous improvement of people's living standard, themed cafes have appeared in major cities and have been developing and expanding rapidly. As a foreign culture of themed cafes, how to attract more consumers, so that the coffee culture is understood and accepted in China is a real theme of contemporary cafeteria problems. This article explores the design of new thematic expressions and methods of themed cafes through the study of the visual language elements of themed cafes.