论文部分内容阅读
明星真人秀节目因其能在最短时间内凝聚广大观众的目光和惊人的收视率,同时能给节目带来巨大的收益而备受各大卫视欢迎。近年来,明星户外真人秀节目开始进入爆发期,国内省级卫视竞争激烈,开始轮番抢占明星综艺真人秀的市场,从政策到生态,由行业至市场,任何分吹草动都能引起风暴巨浪。对于湖北卫视而言,必须输出优质内容拿出能够吸引大众眼球的节目和有效的营销思路才能立足于核心市场。
Star reality show because of its ability to gather in the shortest possible time the audience’s attention and amazing ratings, while giving the program a tremendous revenue and greatly welcomed by the major TV. In recent years, celebrity outdoor reality show began to enter the outbreak of the intense competition at the provincial provincial satellite TV, star began to take turns to occupy the variety show reality market, from policy to ecology, from industry to market, any unscrupulous can cause huge storm wave. For Hubei Satellite TV, it is necessary to export high-quality content to show the program that can attract public attention and effective marketing ideas to be based on the core market.