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一个中国企业,如何以较短的时间在外国市场上站稳脚跟,并取得较大发展?农民企业家鲁冠球创办的浙江万向集团公司作出了一个令人兴奋的回答。这家以生产汽车零部件为主的企业,1995年跨出国门,在美国芝加哥创办了万向美国公司。以4年不到的时间,取得了以下成就:创办的第一年——1995年营销额就达到350万美元,1997年突破2000万美元,1998年达3500万美元以上,1999年1-5月比去年同期增长69.61%;打入美国主流社会,公司创办的第二年,就接到了大名鼎鼎的
How can a Chinese company gain a firm foothold in foreign markets and achieve greater development in a shorter period of time? The Zhejiang Wanxiang Group, founded by peasant entrepreneur Lu Guanqiu, made an exciting response. This company, which is mainly engaged in the production of auto parts and components, stepped out of the country in 1995 and founded Universal United Corporation in Chicago, United States. In less than four years, the following achievements have been made: In the first year of its establishment, the amount of marketing reached US$3.5 million in 1995, exceeded US$20 million in 1997, reached more than US$35 million in 1998, and reached 1-5 in 1999. The monthly growth rate was 69.61% over the same period of last year. In the mainstream society of the United States, the company’s second year of operation was well-known.