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在当今国际竞争中,地方文化及旅游作为一种竞争软实力越来越被地方政府重视。2013年以来,各省通过不同方式加大对各自旅游资源的包装策划和挖掘。青海作为多民族省份,生活着回、藏、撒拉、土、蒙古等多个少数民族。文化的多样性和原创性为青海的生态旅游和文化旅游提供了无尽的资源,热贡文化作为藏文化海洋中一颗耀眼的明珠,历来被各界称道,如今青海的热贡文化已成为当地藏族
In today’s international competition, local culture and tourism are increasingly valued by local governments as a kind of competitive soft power. Since 2013, the provinces have increased the packaging planning and excavation of their respective tourism resources through different ways. As a multi-ethnic province, Qinghai lives in multiple ethnic minorities such as Hui, Tibet, Salar, Earth and Mongolia. Cultural diversity and originality provide endless resources for eco-tourism and cultural tourism in Qinghai. Regent Culture, a dazzling pearl in the Tibetan culture, has always been praised by all walks of life. Regent Culture in Qinghai nowadays has become a symbol of local Tibetan