CI是英文词组Corporate Identity的缩写,直译为企业特征或企业形象,指由理念识别(MI)、行为识别(BI)、视觉识别(VI)组成的企业形象识别系统。CI的关键是以企业的定位或企业的经营理念为核心,对包括企业内部管理、对外关系活动、广告宣传以及其他以视觉性和音响性为手段的宣传活 CI is an acronym for Corporate Identity in English phrase. Literal translation is corporate identity or corporate image, which refers to corporate identity recognition system composed of concept recognition (MI), behavior recognition (BI) and visual recognition (VI). CI is the key to business positioning or business philosophy as the core, including internal management, foreign relations activities, advertising and other means of visual and audio as a means of publicity