房地产企业在收购项目或转让项目时,常常会面临股权定价的问题,尤其在业务洽谈的前期,能了解和掌握股权的真实价值,将赢得后续谈判和交易过程中的主动。此外,在实际工作中,我们所评估的项目绝大多数都是在建项目而非一个已经开发完毕的项目或者是一个尚未开发的项目,因此其股权定价方法有其特殊性。一、股权定价的基本思路股权定价有两种常见思路:1.股权的价值=资产-负债;2.股权的价值=投入的自有资本+项目预计盈利。在实务中,笔者不建议使用前一种思路,原 Real estate enterprises often face the problem of equity pricing when acquiring or transferring projects. In particular, they can understand and grasp the real value of equity right in the early stage of business negotiation and will win the initiative in the subsequent negotiation and transaction process. In addition, in practice, most of the projects we evaluate are projects under construction rather than an already developed project or an uninvolved project, so the method of equity pricing has its own particularity. First, the basic idea of ​​equity pricing Equity pricing has two common ideas: 1. Equity value = assets - liabilities; 2. The value of equity = invested capital + project is expected to profit. In practice, I do not recommend using the previous idea, the original