物流营销与客户服务是高职物流管理专业核心课程之一,在课程内容的设置上应当将现代市场营销的基本理论与物流作为服务行业的特点相结合,尤其要突出基于客户关系管理的服务营销和管理的理念。同时必须遵循“职业导向”的现代职业教育思想,以物流企业实际岗位职责为核心,以真实的工作流程为载体,培养锻炼学生的营销服务能力。 Logistics marketing and customer service are one of the core courses in higher vocational logistics management major. In the setting of course contents, the basic theory of modern marketing should be combined with the logistics as the characteristics of the service industry. In particular, service marketing based on customer relationship management And management philosophy. At the same time, we must follow the modern vocational education ideology of “career orientation ”, focus on the actual job responsibilities of logistics enterprises, and carry out the marketing service ability of students through the real work flow.