中国报业跑马圈地发展浪潮已经结束,开始进入一个品牌竞争的时代。报业营销的核心是在读者心目中建立品牌形象,报业高层次的竞争是品牌的竞争。我们有理由相信:报业品牌推广策划正离我们越来越近。 The wave of development of China’s newspaper industry has come to an end and has entered an era of brand competition. The core of the newspaper marketing is to establish a brand image in the minds of readers. The high-level competition in the newspaper industry is the brand competition. We have reason to believe: newspaper brand planning is getting closer and closer to us.