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旅游者的行为属性特征(如年龄、文化程度、职业、收入和偏好等)对其所获取的感知映象、行为动机与决策、实际行为在目的地的时空分布格局有决定性意义,而旅游地高质量的风景资源、文化特征、设施水平及居民态度会促使潜在旅游者产生由感知——动机——决策——旅游的良性循环,并影响旅游流的发展(壮大或分散)。本文通过实际问卷调查分析,揭示了大学生群体对华山的旅游行为特征,提出开拓华山客流市场的建议性措施,将有助于华山旅游的市场开拓战略和旅游政策的制定。
The behavioral attributes of tourists (such as age, education level, occupation, income and preferences) have a decisive influence on the spatial and temporal distribution pattern of their perception images, behavior motivation, decision-making and actual behavior. However, High-quality landscape resources, cultural characteristics, facilities and residents’ attitudes will encourage potential tourists to generate a virtuous cycle of perception-motivation-decision-making-tourism and affect the development (growth or dispersion) of tourist flows. Based on the actual questionnaire and analysis, this paper reveals the characteristics of college students’hunting behavior to Huashan and puts forward the suggestion to explore Huashan passenger market, which will be helpful to Huashan tourism market development strategy and tourism policy.