在媒体竞争异常激烈的新形势下,“活动营销”、“节目为本,活动造势”、“节目活动化,活动品牌化”等理念,已为传媒人所接受。活动营销,不仅使媒体的创收总量得到了较快攀升,也使媒体自身影响力得到了很大增强。媒体活动已经由过去的很少,变为很多,甚至是狂轰滥炸。在 Under the extremely fierce competition in the media, the concept of “marketing”, “program based, campaign making”, “program revitalization and event branding” have been accepted by the media. Campaign marketing not only made the total income of the media get a relatively rapid rise, but also greatly enhanced the media’s own influence. The media activities have changed from very little in the past to more or even indiscriminate bombing. in