明星代言不实广告;电子邮箱里成堆的垃圾广告;网页屡次弹出关不掉的广告窗口;广播节目里变相发布保健品广告……2015年9月1日后,这些广受消费者诟病的广告将会有所收敛,否则广告发布者将付出比以往更高的违法成本。1995年2月1日施行的《广告法》共49条,修订版《广告法》共75条,其中,修改、增加的有26条,修改幅度之大可见一斑。本次修改主要从当前广告业规模、新型媒介广告业态、外部经 Celebrity endorsement of false advertising; piles of spam in email; pages repeatedly pop up off the advertising window; broadcast disguised health care products advertising ... ... September 1, 2015, these widely criticized by consumers advertising There will be convergence, or advertisers will pay a higher cost of illegal activities than ever before. February 1, 1995 implementation of the “Advertising Act” a total of 49 articles, a revised version of “Advertising Act” a total of 75, of which, modify, increase of 26, the magnitude of the changes can be seen. The revision mainly from the current size of the advertising industry, the new media advertising format, the external classics