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移动互联时代,不同媒体之间的地位发生巨大变革,媒体与消费者之间形成伴随性媒体、注意力媒体、场景式媒体三级媒体关系,以电视为代表的伴随性媒体、以BAT为代表的互联网注意力媒体、以分众为代表的场景化媒体三足鼎立,齐头并进发展。另外,不同媒体之间也出现多维融合的升级,电视、PC、手机、广播、户外媒体相互之间的融合进一步加深。电视媒体趋势媒体格局:分化加剧,马太效应进一步凸显。央视和四大卫视优势突出央视作为国家级媒体,是国家新闻、体育、财经等国际国内大事件的发布平台,具有不可撼动的政治地
In the era of mobile Internet, great changes have taken place in the status among different media. The media and consumers have formed three levels of media such as accompanying media, attention media and scene media, accompanying media represented by television, represented by BAT Internet attention media, scene-oriented media, represented by the Focus, reached a three-pronged approach and went hand in hand. In addition, there has also been an escalation of multidimensional integration among different media. The integration of television, PC, mobile phone, radio and outdoor media has further deepened. TV media trend Media landscape: differentiation worse, Matthew effect further highlights. Advantages of CCTV and Four Satellite TVs Highlight CCTV, as a state-level media, is a platform for launching national and international major events such as news, sports and finance, and has an unshakable political ground