营销策略的唯一核心动作就是资源运用。那么到底是谁在运用资源呢?答案是唯一的:是人!几乎全世界的企业都提出了“以人为本”的想法,但所有这些想法,目前看来都是虚伪的!尊重人才,尊重所有员工就是“以人为本”了,这就是现代管理对“以人为本”的理解;尊重客户,尊重所有消费者,这就是现代销售和所谓的营销对“以人为本”的解释。人其实也是有三个维度的,除了“你”和“我”两个维度以外,还有一个维度叫做 The only core marketing strategy is the use of resources. So in the end who is using resources? The answer is the only: Yes! Almost all businesses around the world have put forward the “people-oriented” ideas, but all of these ideas now seem hypocritical! Respect for talent, respect All employees are “people-oriented ”, which is the modern management of “people-oriented ” understanding; respect for customers, respect for all consumers, this is modern sales and so-called marketing “people-oriented ” interpretation. In fact, there are three dimensions of people, in addition to “you ” and “I ” two dimensions, there is a dimension called