事件营销的作用在于引发话题、引导话题,从而引起媒体和公众的认同,这种营销方式更具有迷惑性,也更具传播力广告天才乔治·路易斯说过,我的工作是使你的100万广告费看起来像1000万,而好的事件营销具备放大传播效果百倍的能力。鉴于人的好奇心理以及事件本身的生动性和新闻性,借助事件做营销传播通常会获得更快更多的回应。一个事件 Event marketing is to trigger the topic, lead the topic, which led to the media and the public recognition of this marketing is more confusing and more communicative Advertising genius George Louis said that my job is to make you one million Advertising costs look like 10 million, while good event marketing has the ability to amplify the spread of a hundred times. Given the curiosity of people and the vividness and newsability of the events themselves, marketing communication through events often gets faster and more responsive. An event