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根据中国社会科学院财经战略研究所、中国社会科学院旅游研究中心和社会科学文献出版社联合发布的《旅游绿皮书:2016-2017年中国旅游发展分析与预测》指出,当前和未来一段时期,在各大行业发展相对放缓的背景下,旅游业的快速增长成为我国经济发展的亮点,旅游人次、收入、投资均达到前所未有的规模,业态空前丰富,竞争空前激烈,创新边界空间不断扩张。在旅游业进入高速发展的时期,都市旅游也开始变得火热起来,在此大背景下南昌市政府也开始对南昌市的城市名片--万寿宫历史文化街区开始进行修复性保护,并且万寿宫历史文化街区将在2017年8月实现开街。本文基于SWOT分析法来对万寿宫历史文化街区的优势、劣势、机遇和威胁进行分析并提出建议,以求可以对南昌万寿宫历史文化街区的建设给出一些理论上的帮助。
According to the “Green Book of Tourism: Analysis and Forecast of China’s Tourism Development 2016-2017” jointly issued by the Institute of Financial Strategy Research of the Chinese Academy of Social Sciences, the Tourism Research Center of the Chinese Academy of Social Sciences and the Social Sciences Academic Press, it is pointed out that at present and for some time in the future, Against the backdrop of relative slowdown in the development of major industries, the rapid growth of tourism has become a bright spot in the economic development of our country. Tourism trips, revenues and investments have reached an unprecedented scale. The industry is unprecedented in abundance with unprecedented competition and an ever expanding boundary of innovation. In the era of rapid development of tourism, urban tourism began to get hotter. Under this background, Nanchang government started to repair the city’s business card in Nanchang, the historical block of Longevity Palace. And Wanshou Palace The historic district will open in August 2017. Based on SWOT analysis, this article analyzes the advantages, disadvantages, opportunities and threats of Wanshou Palace historical and cultural blocks and puts forward some suggestions in order to provide some theoretical help for the construction of Nanchang Wanshou Palace historical and cultural blocks.