中国国际旅行社总社（以下简称“国旅总社”）成立于1954年，是我国最大的旅游企业。国旅总社的服务商标，自五十年代即开始使用，至今已有四十余年，在国内外享有很高的知名度。总社对商标权的保护非常重视，在国家尚未受理服务商标注册的时候，即以商品商标于1987年4月10日和 China International Travel Service Corporation (hereinafter referred to as “China Travel Service”) was established in 1954 and is China’s largest tourism company. The service mark of the China Travel Service has been in use since the 1950s. It has been for more than 40 years and enjoys high popularity both at home and abroad. The head office attaches great importance to the protection of trademark rights. When the country has not accepted the registration of a service mark, it uses the commodity mark on April 10, 1987 and