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随着信息技术的迅猛发展和全球竞争环境的日益恶化,企业对信息服务的需求比以往任何时候都显得更加迫切和复杂,如何有效地满足企业信息需求并进而提升其竞争能力,不仅是摆在各类企业面前的难题,而且也是图书情报界研究的重要内容。我国的高职院校办学一般都具有特定的行业背景和丰富的该行业的资源,因而高职院校开展面向行业企业客户提供媒体信息的搜集、整理、提炼、分析等全方位的媒体跟踪与分析的信息咨询服务,具有重要的意义。
With the rapid development of information technology and the deteriorating global competitive environment, the demand for information services by enterprises has become more pressing and complex than ever. How to effectively meet the information needs of enterprises and further enhance their competitiveness is not only the All kinds of enterprises in front of the problem, but also an important part of the study of the LIS. China’s vocational colleges generally have a specific industry background and rich resources of the industry, so vocational colleges to carry out for the business enterprise customers to provide media information collection, collation, refining, analysis and other comprehensive media tracking and Analysis of information consulting services, has important significance.