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市场犹如战场,商机无限,危机四伏,竞争激烈,机遇也多多,特别是在买方市场的情况下,大家都在寻找“卖点”。何谓卖点,姑妄释之,约略就是赢得市场、吸引客户的切入点。就特殊商品而言,比如报刊、杂志、文艺演出、歌舞娱乐等等,这些带有特殊属性的商品,一味地追求卖点,唯销售份额和利润是图,对此种做法就很值得商榷。如,报刊杂志等出版物市场。有的为了扩大订数,追求销售份额,竟打着满足人们多层次文化需求的旗号,精心把卖点确定在名人隐私、明星婚变、畸型婚恋、女性揭秘、姊妹易
The market is like a battlefield, with unlimited business opportunities, crises, fierce competition and lots of opportunities. Especially in the buyer’s market, everyone is looking for “selling points.” What is selling point, Guzhi release, about is to win the market, to attract customers entry point. For special commodities, such as newspapers, magazines, theatrical performances, song and dance entertainment, etc., these products with special attributes, blindly pursuing selling points, only the share of sales and profits are maps, and this approach is quite open to question. Such as newspapers and magazines and other publications market. In order to expand the number of orders, the pursuit of sales share, actually playing to meet people’s multi-level cultural needs under the banner of carefully identified selling points in celebrity privacy, star marriage, abnormal marriage, female Secret, sisters easy