一谈起占领市场,不少企业的首选方式就是参与竞争,纷纷把同行业的对手当成最大的威胁,采取各种方式,与同行业对手展开竞争大战,直“拼杀”得“硝烟弥漫”。市场经济需要竞争,但同行业都在一个水平线上竞争,我看没有必要,两军对垒,总有胜负。市场的狭窄使竞争的双方、多方一时无法分清胜负,基本上呈胶着状,打也得打,不打也不好脱身,消耗了大量的精力、实力、动力,得不偿失, 即使打赢了,亦会“损兵折将”,损失惨重。比如,彩电降价大战就演绎了一场没有赢家的商战。 Talking about the occupation of the market, many enterprises is the preferred way to participate in the competition, have the same industry as the biggest threat to opponents, take a variety of ways to compete with competitors in the industry, straight “fight” have “smoke filled” . The market economy needs competition. However, the same industry is competing on a horizontal line. I do not think it necessary. The two armies confront each other and will always have a victory or defeat. The narrow market makes competition between the parties, the parties can not tell the outcome for a moment, basically a stalemate, playing also have to fight, do not fight nor take off well, consume a lot of energy, strength, power, outweigh the benefits, even won, Will also “destroy soldiers off,” suffered heavy losses. For example, color TV price war on the interpretation of a no-win business war.