在这个信息制胜的时代,不少企业虽然已注意到信息的重要性,但对信息活动的管理仍显重视不足,且对于如何管理信息和信息活动尚不清楚。本文通过对农夫山泉的一次成功的信息发布活动进行剖析,从操作的角度阐述了企业信息管理的内容和方法,希望农夫山泉案例的启示能给现代企业的信息管理带来一些有益的思路。 In this age of winning information, many enterprises, although aware of the importance of information, still lag behind the management of information activities and are not aware of how to manage information and information activities. This article analyzes a successful information release activity of Nongfu Spring and expounds the contents and methods of enterprise information management from the perspective of operation. I hope Nongfu Spring case’s enlightenment can bring some beneficial ideas for modern enterprise’s information management.