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在体育文化传播过程中,微博能够有效提升体育文化传播的时效性,增加体育文化传受双方的互动,降低体育文化传播成本,拓展体育文化的传播范围。因此,微博在体育文化传播中具有明显的优势。但是同时,利用微博开展体育文化传播面临着一些问题和困境,必须强化微博平台的自我管理能力,重视提升微博用户的媒介素养,构建微博体育文化传播监管机制,从而推动微博平台中体育文化传播的规范化发展。
In the process of sports culture dissemination, Weibo can effectively improve the timeliness of sports culture communication, increase the interaction between sports culture and the two sides, reduce the cost of sports culture communication and expand the scope of sports culture communication. Therefore, microblogging in the sports culture has obvious advantages. However, at the same time, the use of microblogging to carry out sports culture is facing some problems and difficulties, we must strengthen the microblogging platform self-management capabilities, focusing on enhancing the media literacy microblogging users, build microblogging sports culture and communication supervision mechanism, thus promoting the microblogging platform Standardization Development of Sports Culture Communication.