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作为国内最大的饮料企业集团,娃哈哈在各项经济指标连续第14年登上中国饮料行业榜首。然而,在宗庆后的逻辑里,虽说作为国内饮料行业的老大,但他不满足于此,他的心愿是让企业早日进入世界企业500强,进军零售业是发展需要,雄厚的资金实力为娃哈哈进军零售业打下了坚实的基础。2012年11月29日,在娃哈哈迎来25周年之际,其第一家欧洲精品商场WAOW PLAZA(娃欧商场)在杭州钱江新城正式开业。作为2012年福布斯和胡润中国富豪榜“双料首富”、杭州娃哈哈集团董事长兼总经理宗庆后对于此次进军商场做零售
As the largest beverage conglomerate in China, Wahaha boarded the top of China’s beverage industry for the 14th consecutive year in various economic indicators. However, in Zong’s logic, though he is the boss of the domestic beverage industry, he is not content with this. His wish is to allow enterprises to enter the world’s top 500 enterprises as soon as possible. To enter the retail industry is a development need. The abundant financial strength is Wahaha into the retail industry has laid a solid foundation. On November 29, 2012, the 25th anniversary of Wahaha’s inauguration, the first European boutique mall, WAOW PLAZA, opened in Hangzhou Qianjiang New City. As 2012 Forbes and Hurun China’s richest man “double richest man ”, chairman and general manager of Hangzhou Wahaha Group, Zong Qingwei for the retail into the mall