药品包装在商品包装设计中是一类特殊的商品包装,同其他的任何产品包装一样,其包装设计的要素是一致的,都离不开文字、图形和色彩这三个基本要素。但药品是商品,但又不同于任何商品,它是一种特殊的商品,它与预防、医治疾病、挽救生命有着重要的关系,所以药品包装无论是从色彩还是图形等方面,都有着特殊的要求。 Pharmaceutical packaging is a kind of special commodity packaging in the design of commodity packaging. Like any other product packaging, the elements of packaging design are the same. They are all inseparable from the three basic elements of text, graphics and color. But medicine is a commodity, but it is different from any commodity, it is a special kind of commodity, which has an important relationship with prevention, healing diseases and saving lives. Therefore, the pharmaceutical packaging has a special Claim.