对有线电视观众来说,虽说安装费用和收看价格投资小,但作为大众文化消费,对“支出”后的“收益”为何,就有“效益平衡”的判断。对有线电视节日质量的评价,暗含着一种“合算与否”的“经济”价值的判断。观众投了资,自然抱着想从收看节目中得到满足的期待。所以,我们不能忽视由这种投资带来的价值判断。 For cable television viewers, although the installation cost and the investment in watching the price are small, as the mass culture consumption, there is a “benefit balance” judgment on the “return” after “expenditure”. The evaluation of the quality of cable TV festival implies a judgment of the “economic” value of “cost-effective” or not. The audience voted, naturally hugging want to watch from the program to meet the expectations. Therefore, we can not ignore the value judgments brought by such investments.