论文部分内容阅读
苹果公司致歉中国消费者4月1日,由于在中国大陆地区的多项维修和保修政策涉嫌“歧视”消费者,经过国内众多媒体的报道与批评之后,苹果公司在其官方网站上发布CEO蒂姆库克(TimCook)署名的《致中国消费者的一封信》(以下简称致歉信),对此前引起中国消费者不满的多项维修和保修政策表示道歉,同时决定为此实施4项重大调整。从最初两次回应的强硬态度,到4月1日的道歉,在苹果向中国消费者道歉的背后,是不想失去庞大的中国市场。
Apple Apologies to Chinese Consumers Apple released its official website on April 1 after reporting and criticizing many domestic media due to a number of consumers suspected of “discrimination” in a number of repair and warranty policies in mainland China. The “Letter to Chinese Consumers,” signed by Tim Cook, the CEO, apologized for a number of maintenance and warranty policies previously aroused dissatisfaction among consumers in China and decided to implement the plan for this purpose. Major adjustments. From the hard-line attitude of the first two responses to its apology on April 1, behind Apple’s apology to Chinese consumers, it did not want to lose the huge Chinese market.