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因为金融市场的勃兴,对实体经济的宏观重视度下降,在过去的几年中,市场营销管理的地位迅速下降,而营销理论也久无创新。为何?因为赚消费者的钱不如圈投资者的钱,所以事实上在一段时间内,资本市场的供求关系与实体市场的供求关系交织,企业管理已经很难清晰地辨别市场信号,消费市场的消费者需求驱动模式迅速地为面对资本市场的概念驱动模式所取代,因此,在资本市场上的营销模式的重要性明显地取代了实体市场上的营销模式及创新研究。
Because of the boom of the financial market, the macroeconomic emphasis on the real economy has dropped. In the past few years, the status of marketing management has been rapidly declining, and marketing theory has not been innovated for a long time. Why? Because consumers earn less money than investors, so in fact for some time, the relationship between the supply and demand of the capital market and the supply and demand of the physical market are intertwined. It is difficult for the enterprise management to clearly distinguish the market signals from the consumer market The consumer demand-driven model has quickly been replaced by a concept-driven model of the face of capital markets. Therefore, the importance of the marketing model in the capital market has clearly replaced the marketing model and innovation research in the physical market.