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以互联网和数字存储为技术基础的新媒体飞速发展,给纸媒带来了空前的生存压力。为了适应时代的变化,纸媒都在进行转型尝试,取得了一定的成效,但也存在一些问题。本文主要对纸媒战略转型进行分析。
The rapid development of new media based on the Internet and digital storage technology has brought unprecedented pressure on paper media. In order to adapt to the changes of the times, the paper and media are all trying their best to achieve transformation. Some achievements have been made, but there are still some problems. This article mainly analyzes the strategic transformation of paper media.