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一、引言“淘宝村”是一种极富中国特色的农村电子商务集聚形态(崔丽丽,王骊静,王井泉;2014)。传统观点认为,淘宝村和农业集群空间分离开来,但目前的研究表明,淘宝村也具有空间聚集的现象,并且产业集群的协调效应是淘宝村空间聚集的主要因素(朱邦耀,宋玉祥,李国柱;2016)。“淘宝村”是技术理性导向下农民集体行动的结果,具有现代生产和生活组织形式,具备地域生产力再造功能(陈然;2016)。这种再造功能
I. INTRODUCTION “Taobao Village ” is a kind of rural e-commerce cluster with Chinese characteristics (Cui Lili, Wang Lijing, Wang Jingquan; 2014). The traditional view is that Taobao Village and agricultural cluster space are separated, but the current research shows that Taobao Village also has the phenomenon of spatial aggregation, and the coordination effect of industrial cluster is the main factor for the spatial aggregation of Taobao Village (Zhu Bangyao, Song Yuxiang, Li Guochu; 2016). Taobao Village is the result of collective action of peasants under the guidance of technical rationality. It has the form of modern production and life organization and possesses the function of rebuilding productive forces in the area (Chen Ran 2016). This rebuilding feature