畅销书运作情况如何,是出版商运营机制成熟与否的标志。事实上,许多人都赞成“畅销书的操作没有一定的模式”这一观点.毕竟畅销书的读者群是庞大的,众口难调,要在这里找出畅销规律不是件简单的事。 但是,从美国畅销书市场来看,很多新书在刚刚策划上市时,就已经备受读者关注,并注定其畅销的命运。与其说新书的畅销是一种偶然,倒不如说是成熟市场运作规律下的一种必然,因此,在出版业竞争日趋激烈,图书市场持续低迷,三、五万的销量也勉强可以算得上是“畅销书”的今天,探讨我国畅销书的运作规律越发显得重要。探索形成适合中国图书市场实际情况的富有特色的畅销书运作机制也成为当前我国图书市场最大的营销亮点。 成熟的畅销书运作规律不再仅仅是稿酬和宣传等表层因素在起作用,可以说它是一项综合的工程,缺少哪一个环节都会对这一工程的顺利完工产生影响。 How best sellers operate is a hallmark of the maturity of the publisher’s operating mechanisms. In fact, many people are in favor of the notion that “best-seller practices do not have a certain pattern.” After all, the bestseller readership is huge and hard-to-find, finding the best-selling rule here is not a simple matter. However, judging from the best-selling book market in the United States, many new books have been well received by readers and destined for their best-selling fates when they were just planned to go public. Not so much the popularity of new books is a coincidence, rather than a mature market operation under the law of necessity, therefore, in the increasingly fierce competition in the publishing industry, the library market continued to slump, three or five million sales barely can be regarded as “Bestseller” Today, it is more and more important to explore the law of operation of our bestsellers. Explore the formation of suitable for the actual situation of China’s book market with the characteristics of the best-selling operating mechanism has become China’s largest book market marketing highlights. Mature best-seller law of operation is no longer just the surface factors such as remuneration and publicity play a role, it can be said that it is a comprehensive project, the lack of any link will have an impact on the smooth completion of this project.