2005年欧洲车市的最显著特点是,这里没有赢家。几乎没有任何汽车厂能够拥有超过10%的市场份额。市场进一步分散的同时,竞争更趋激烈。西欧汽车市场的份额分割仍在继续。市场上出现了更多厂家,当然也出现了更多品牌。当市场上存在越来越多的竞争者时则意味着,不要指望任何一个单独品牌在市场上发挥控制影响。从营销角度来说,在竞争者增多的时候,为了确保已有市场,必须更加努力去维持。 The most striking feature of the European car market in 2005 is that there are no winners here. Few auto plants have more than 10% market share. At the same time that the market is further fragmented, competition is fiercer. Share of the Western European car market continues. There are more manufacturers on the market, of course, there are more brands. When there are more and more competitors in the market, it means that do not expect any single brand to exert a controlling influence in the market. From a marketing point of view, when there are more competitors, more efforts must be made to maintain the existing market.