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多媒体视觉传达方面融合了先进的数字技术,为视觉传达设计提供了很多新的方式和路径,不仅起到了启发作用,同时,也起到了良好的借鉴作用。多媒体艺术对于视觉传达设计起到的积极作用主要是体现在以下几个方面:可以为人们提供视觉导向功能,同时,还能增强人的记忆,对人的视觉方面会造成较强的冲击。但是,也存在着相应的不足之处,因为,版面设置和技术层面都会存在一定限制。文章对视觉传达设计中多媒体艺术表现形式进行深入研究,希望能够对相关人员有所启示,促进我国视觉传达设计发展。
The integration of advanced digital technology in multimedia visual communication provides many new ways and paths for visual communication design, which not only plays an inspiring role but also serves as a good reference for them. The positive effect of multimedia art on visual communication design is mainly manifested in the following aspects: it can provide people with visual guidance, at the same time, it can also enhance people’s memory and cause a strong impact on people’s visual aspects. However, there are also corresponding deficiencies, because there are certain layout and technical aspects. In this paper, we deeply study multimedia art forms in visual communication design, hoping we can enlighten people and promote the development of visual communication design in our country.