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凤翔泥塑作为陕西非物质文化遗产的代表之作,其泥塑本身因造型夸张粗犷、色彩鲜艳喜庆、纹饰浪漫美妙,再加上其代表吉祥、寓意美好等理念在凤翔当地影响深远。然而,在新时代和生产传播的大背景下,凤翔泥塑正与其他非物质文化遗产一样面临着诸多问题:生存空间不足、土壤生态恶化、传承人断代、正常社会功能丧失等。那么,作为陕西非物质文化遗产的代表之作,对其进行活态保护和传播策略研究才是其保护、传承和发展的核心。
As a representative of the intangible cultural heritage in Shaanxi, Fengxiang clay sculpture itself is exaggerated because of its exaggerated shapes, colorful festivities and romantic decoration. Coupled with its concept of auspiciousness and good taste, Fengxiang has far-reaching impact on the local area. However, under the background of new era and production communication, Fengxiang clay sculpture is faced with many problems like other intangible cultural heritage: insufficient living space, deteriorating soil ecology, generational inheritance and loss of normal social functions. So, as a representative of Shaanxi’s intangible cultural heritage, its research on active protection and communication strategy is the core of its protection, inheritance and development.