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连锁经营作为一种商业组织形式和经营制度在中国取得了不错的成绩。湖南作为中国中部六省之一,为中国连锁经营的发展做出了较多的贡献,本文从连锁经营在湖南零售业的发展现状出发,分析湖南目前连锁零售业的发展特点,并在此基础上分析湖南连锁零售业在未来一段时间内,得天独厚的地理优势、不断升级的消费需求、持续发展的物流产业、现代科技的运用和连锁人才的培养等等这些都将是推动湖南零售业持续快速发展的强有力武器,湖南连锁零售业将走上更快的发展轨道。
As a form of business organization and operation system, chain operations have achieved good results in China. As one of the six provinces in central China, Hunan has made more contributions to the development of China’s chain operations. This article starts with the development status of chain operations in Hunan’s retail industry, and analyzes the development characteristics of Hunan’s current retail chain industry, and based on this. On the analysis of Hunan retail chain industry in the coming period, unique geographical advantages, escalating consumer demand, continued development of the logistics industry, the use of modern technology and the training of chain personnel, etc. These will be to promote the sustained rapid retail industry in Hunan With strong weapons for development, Hunan’s chain retail industry will embark on a faster development path.