有一位营销咨询师到某企业东北市场做市场调查,他发现由于主导产品的质量问题,市场已经处于危险的边缘。他很疑惑地问:“为什么不报告?”大区经理和办事处主任却回答:“两个月前就已经汇报过了。”再到零售点调查,他发现四个月前问题就已经出现。零售商把问题反映到经销商,经销商再反映到办事处,办事处反映到大区经理,这个过程就花了两个月时间。 A marketing consultant did a market research in a northeast market in an enterprise and found that the market was on the brink of being marginal due to the quality of the dominant product. He wondered puzzledly: “Why not report?” The regional manager and the office director replied: “I reported it two months ago.” "I went to the retail point of investigation and found that four months ago The problem has already appeared. Retailers reflect the problem to the distributor, the distributor to the office, and the office to the district manager, which took two months.