近几年,我国饮食类图书品种规模逐年增长,不过,其在生活类图书零售市场的码洋比重经历了一个“先降后升”的过程。中国春秋末期的思想家孔子曾说:“饮食男女,人之大欲存焉!”而中国战国时期的思想家告子则主张:“食色,性也!”可见,在中国文化中,食被放在非常重要的地位。几千年来,“民以食为天”的观念深入人心,饮食类图书在中国有着丰富的出版资源与巨大的市场潜力。自新中国成立以来,中国饮食类图书出版随着时代的进步而逐渐丰富。上世纪60年代,中国第一本大众化菜谱问世,标 In recent years, the scale of dietary books in China has been increasing year by year. However, its proportion in the retail market of lifestyle books has undergone a process of “decreasing first and then increasing”. In the late Spring and Autumn Period, Confucius, a thinker, once said: “Diet men and women, people’s desire to exist!” And China’s Warring States period thinkers advocate: “food color, sexual!” Can be seen in Chinese culture Food is placed in a very important position. For thousands of years, the idea of ​​“eating for the sake of the people” enjoys popular support. The dietary books in China have abundant publishing resources and huge market potential. Since the founding of new China, Chinese diet books have been gradually enriched with the progress of the times. 60s of last century, China’s first popular cookbook come out, standard