近年来,动荡的经济、技术等各方面因素不断冲击着全球学术出版业,给包括牛津大学出版社在内的全球学术出版机构带来了无数的挑战与未知。近日,牛津大学出版社全球学术出版部执行总裁蒂姆·巴顿与中国出版人一道,分享学术出版在数字化浪潮中的破局之道。过去几年,动荡的经济、技术等各方面因素不断冲击着全球学术出版业,发达国家市场持续低迷。其中,纸质产品及零售出版物呈下滑趋势,部分地方政府税收 In recent years, the turbulent economic, technological and other factors continue to impact the global academic publishing industry, including the University of Oxford press, including the global academic publishing agencies has brought numerous challenges and unknown. Tim Barton, executive director of the Global Academic Press at Oxford University Press, recently joined with Chinese publishers to share in the breaking down of academic publishing in the digital wave. In the past few years, turbulent economic and technological factors have continuously hit the global academic publishing industry, and the markets in the developed countries have remained sluggish. Among them, paper products and retail publications showed a downward trend, some local governments tax revenue