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随着信息技术的不断发展与进步,互联网作为一种崭新的信息交流与获取工具而走进了千家万户。随着信息时代的到来,一种崭新的传播方式——微博逐渐走入人们的视野,其作为一种非正式的迷你博客,充分运用了互联网的传播优势,是即时传播信息与博客有效结合的一种崭新的互联网传播现象。微博在我国最早出现于2007年,后由于其发布方式多样化、发布快速以及便捷、最大限度的符合了现代人的心理需求而立刻受到了广大网民的关注与追捧,从而使其迅速的在我国发展起来。微博的出现改变了传统的新闻传播方式,极大的缩小了信息传播的时间和空间界限,并将媒体的传播效应最大化,深化了群体传播、人体传播的内涵,从而使得自主传播更加凸显出气个性化。本篇文章主要从微博的传播系特征入手分析,进而论述了其传播现状,希望其能够为我国微博的发展有所裨益。
With the continuous development and progress of information technology, the Internet has entered millions of households as a brand new tool for information exchange and acquisition. With the advent of the information age, a brand new means of communication - Weibo has gradually entered into people’s perspective. Being an informal mini-blog, making full use of the advantages of the Internet, is to effectively disseminate information and blog effectively A brand new Internet communication phenomenon. Microblogging first appeared in our country in 2007, which was promptly attracted and sought after by majority of Internet users due to its diversified distribution methods, quick and easy release, and the maximum satisfaction of the psychological needs of modern people. Our country has developed. The emergence of Weibo has changed the traditional way of news dissemination, greatly narrowed the time and space boundaries of information dissemination, and maximized the dissemination effect of media, deepening the connotation of group communication and human communication, and made self-communication more prominent Outlet personalized. This article mainly analyzes the characteristics of the communication system of Weibo and further discusses the status quo of its communication, hoping it will be helpful for the development of our Weibo.