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本文以封面设计及期刊封面内容的选取为研究目的,对比分析了学术类与娱乐类、都市类、艺术类期刊封面对视觉要素表现形式的不同,发现学术类期刊多采用主体独立的表现形式,视觉感较弱;而娱乐类、都市类以及艺术类期刊多采用镶嵌式来表现,所有的背景元素都用来辅助视觉主体,使观者一目了然。同时又深入探讨了国内生物医学学术期刊45种,国际知名生物医学学术期刊44种,发现国内生物医学学术类期刊封面内容的学术内涵体现普遍比较薄弱,从而提出学术类期刊应该重视封面内容的选取,同时加强封面主体的塑造,在此基础上,国内学术期刊可以适当地借鉴国际知名期刊的设计理念,逐步强化封面设计的内涵、特色和艺术表现力。
The purpose of this paper is to choose the cover design and the contents of the cover of the journal, and to analyze the difference of visual elements in the covers of the academic, entertainment, urban, and art journals. It is found that the academic journals mostly adopt the independent forms of the subject, Visual sense is weaker; while entertainment, urban and art journals use inlaid to show more, all the background elements are used to assist the visual subject, so that the viewer at a glance. At the same time, 45 kinds of domestic academic journals of biomedicine and 44 kinds of internationally renowned academic journals of biomedical science are discussed in depth. It is found that the academic content of the covers of academic journals in domestic biomedical sciences is generally weak. Therefore, it is suggested that academic journals should attach importance to the selection of cover contents On the basis of this, domestic academic journals can properly draw on the design concepts of internationally renowned journals and gradually strengthen the connotation, features and artistic expression of the cover design.