这些英雄不是什么具有持久借鉴意义的榜样。从他们身上吸取的经验教训通常仅仅表明,很久以前,对于我们现在所谓的最佳实践,人们有一种直觉上的理解。军事比喻很自然地出现在商界,例如“价格战”、“收购战”和“营销战役”。任何一个逛过机场书店的人,都会对那些把军事精神植入高级管理层的书名相当熟悉。很多人将军事将领视为榜样,亚力山大大帝、凯撒大帝、拿破仑之外,像匈奴王阿提 These heroes are not an example of lasting reference. The lessons learned from them often only show that long ago people had an intuitive understanding of what we now call best practices. Military metaphors naturally appear in the business world, such as Price Warfare, Acquisition Warfare and Marketing Campaign. Anyone who visits an airport bookstore will be familiar with the title of the military who has been implanted in senior management. Many people regard the military generals as role models. Alexander the Great, Caesar the Great, and Napoleon, like the king of Hun