创新是一个国家兴旺发达的动力。随着时代的发展,将创新人才培养的特色融入独立学院市场营销人才培养模式中去是一个潮流趋势。笔者就所在工作单位的教学改革情况,思考如何融知识、能力、素质培养为一体,探索创新应用型人才培养措施。 Innovation is the driving force behind a country’s prosperity. With the development of the times, it is a trend to integrate the characteristics of innovative talent cultivation into the training model of independent college marketing talents. The author thinks about how to integrate knowledge, ability, and quality training in the teaching reform situation of his work unit, and explore innovative training measures for applied talents.