目前企业产销错位的主要原因固然在于我国市场经济改革没有完全到位，但就企业自身来说，没有深刻认识和正确实施市场定位，也是一些企业产品在市场受阻；经济效益不佳的重要原因之一。企业市场定位不当，不仅直接影响自身经济效益，其对宏观经济的不良影响，更是十分深远的。 At present, the main reason for the misalignment of production and sales of enterprises is that China’s market economy reforms are not fully implemented. However, as far as the enterprises themselves are concerned, they do not have a deep understanding and correct implementation of market positioning, and they are also a hindrance to some enterprise products in the market; one of the important reasons for the poor economic efficiency is . The improper positioning of the enterprise market not only directly affects its own economic efficiency, but also has a far-reaching impact on the adverse effects of the macro economy.