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自古以来,人类社会就是在不断创新中进步和发展的。人类如果没有创新,就没有今天的物质文明和精神文明。因此,可以说一部人类文明史其实质就是一部创新进化史。创新是人类文明进步的本质特征和独有的本领。当社会进入知识经济时代,面对世界科技、经济发展格局的新变化,各国各民族对创新精神和创新实践的要求比任何时候都显得更加迫切。“21世纪是创新世纪”的提法已被世人广泛认同和接受。作为始终处在激烈竞争的风口浪尖上的企业而言,不断创新是求得生存和可持续发展的唯一选择,名牌企业更不例外。
Since ancient times, human society has been making progress and development through continuous innovation. Without innovation, mankind has no material and spiritual civilization today. Therefore, it can be said that the essence of a history of human civilization is an innovative evolutionary history. Innovation is the essential characteristic and unique ability of human civilization and progress. When society enters the era of knowledge economy and the new changes in the world's science and technology and economic development pattern, the demands of all nationalities for innovation and innovative practice are more pressing than ever. “The 21st century is a century of innovation,” the reference has been widely recognized and accepted by the world. As an enterprise that is always on the cusp of fierce competition, constant innovation is the only way to survive and develop. Brand enterprises are no exception.