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在2004年央视黄金段位广告招标会上,当天举牌最勤奋的是横空杀出的“新朋友”———润滑油企业。润滑油市场三甲昆仑、长城、统一全部下水,中石油旗下的昆仑更是狂洒六亿真金白银,砸出央视招标史上第一个润滑油标王。润滑油行业异军突起,成为此次央视广告招标的一支“空降兵”,引起业界的广泛关注。但记者发现,润滑油行业的企业老总都不承认,进军央视广告并不是因为竞争对手的存在,明眼人发现,央视黄金段位广告招标仅是润滑油企业交战的一个起点,润滑油企业决胜岂在央视,其实“战役”已经在老百姓的身边无声地展开。
In 2004 CCTV gold section ad tender, the day the most diligent is the placards Placing “new friends” --- oil companies. Kunlun lubricating oil market, the Great Wall, the reunification of all water, the Kunlun’s oil is sprinkled 600 million real money sparred, hit the king of the first tender in the history of CCTV lubricants. Sudden emergence of the oil industry, becoming the CCTV advertising bidding a “parachute”, aroused widespread concern in the industry. However, the reporters found that the lubricating oil industry executives do not admit, into the CCTV advertising is not because of the existence of competitors, discerning people found that CCTV prime bidding is only a starting point for oil companies fighting, lubricating oil companies win in CCTV In fact, the “campaign” has been quietly started around the people.