品牌是企业界十分推崇的一个概念,实施品牌战略已成为企业立于不败之地、谋取更大发展的法宝。随着我国信息服务业向纵深方向发展,图书馆引进服务业的观念和做法、积极参与社会或市场竞争已经成为普遍现象。“读者服务创品牌,数字建设出精品”是当今图书馆界追寻的目标。只有树立良好的品牌,图书馆服务才能富有活力和竞争力,从而屹立在信息服务业之林。为了进一步加强对这一问题理论 Brand is a very respected business concept, the implementation of brand strategy has become an invincible enterprises to seek greater development magic. With the development of China’s information service industry in the depth direction, the library has introduced the concept and practice of service industry, and actively participating in social or market competition has become a common phenomenon. “Readers create a brand service, digital build a boutique” is the pursuit of today’s library industry’s goal. Only by establishing a good brand, can library services be full of vitality and competitiveness, thus standing in the forefront of the information service industry. In order to further strengthen the theory of this issue