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作者在对乡镇超市进行深入调研的基础上,提出苏盐进军超市,市场定位要准确,物流模式要选好,选址区位要适合,管理团队要精明的基本要求;论文分析了苏盐批发企业转型的有利条件和不利因素,探讨通过自办超市进军超市零售业,通过与成功的区域连锁超市合作进军超市零售业,通过总代理、总经销进入超市零售业,以及发挥工业盐网络优势,拓展盐化产品市场等转型发展路径。
On the basis of in-depth investigation of township supermarkets, the author puts forward that Suyan salt should enter the supermarket, the market orientation should be accurate, the mode of logistics should be selected, the location of the site should be suitable, and the management team should be savvy. The paper analyzes Suyan salt wholesale enterprises Transformation of the favorable conditions and unfavorable factors to explore through the supermarket to enter the supermarket retail business through the successful cooperation with regional supermarket chains into the supermarket retail through distributors, the total distribution into the supermarket retail industry, as well as the advantages of industrial salt network, expand Salinization products such as the transformation of the market development path.